Resume

ANNA ESCHER

annaescher.com – annaescher@gmail.com – @annaescher –  LinkedIn

I am a Senior Audience Development Analyst at TechCrunch. I have worked on music and food related projects and articles as a journalist for the LA Weekly and OC Weekly. I have a masters degree from USC Annenberg’s Specialized Arts Journalism program as well as a bachelors degree in communication studies and a minor in journalism from Loyola Marymount University.

EXPERIENCE

Senior Audience Development Analyst, TechCrunch, San Francisco, CA. (July 2014-present)

  • Manage distribution of content from TechCrunch.com across Facebook, Twitter, Instagram, Snapchat
  • Drive strategy for off platform distribution such as chatbots, podcasting and newsletters
  • Manage site traffic analytics reporting for TechCrunch.com
  • Utilize data analytics tools like Omniture and Parsely to inform editorial strategy
  • Work closely with video, product and marketing teams, as well as the rest of the editorial team to drive content strategy
  • Create video content for social channels using Adobe Premiere, contributed to 300% year over year growth of social video for TechCrunch
  • Manage distribution of video, live streams and other content for Disrupt domestic and international tech conferences
  • Write and manage distribution and analytics for the Weekly Roundup newsletter
  • Cover seed funding rounds for early stage startups

Marketing Assistant, ARF Financial, Los Angeles, CA. (Oct 2013-Mar 2014)

  • Assisted Vice President of financing company in online marketing and small business account management
  • Strategized creative ways to improve brand image and grow new markets
  • Communicated with approximately 100 clients daily and drafted working capital proposals using Salesforce

Food Intern & Contributor, L.A. Weekly, Los Angeles, CA. (Apr 2012-Sept 2012)

  • Contributed blog posts 4 times weekly to the Food + Drink section 
  • Assisted editors and food critics by interviewing top Los Angeles chefs and restaurateurs
  • Researched and explored the Los Angeles food industry and compiled captivating story ideas
  • Implemented an interactive farmer’s market map into the site
  • Analyzed viewership metrics and used SEO to increase audience engagement

Editorial and Creation Team Intern, MashLogic, Palo Alto, CA. (May 2012-Aug 2012)

  • Used SMO (Facebook, Pinterest, Twitter, Instagram) to develop and promote startup lifestyle magazine Britely
  • Researched and blogged about food and nutrition targeting women ages 25-45
  • Brainstormed techniques to stimulate branding and online growth of startup that was purchased by Groupon in 2013

Assistant Opinion Editor, Los Angeles Loyolan Newspaper, Los Angeles, CA (Oct 2010-May 2013)

  • Investigated student life and local politics to contribute weekly articles to the Opinion section
  • Assembled and edited pages of the Opinion section using Adobe InDesign during biweekly productions
  • Collaborated with editors and writers to put forth a dynamic, relevant, student-run newspaper that was the winner of the 2011 Pacemaker award and a 2012 Gold Crown award
  • Operated the Opinion Twitter account

 

EDUCATION

usc

 

 

 

University of Southern California ’14

Master’s Degree – Specialized Arts Journalism

logo-de-l-institut-catholique-de-paris-icp

 

 

 

Institut Catholique de Paris, Paris, France

LMU Study Abroad – Advanced French and Arts Criticism                               

LMU-logo-post

 

 

 

Loyola Marymount University ’13

Bachelor of Arts – Communication Studies, Dean’s List

Journalism Minor

 

LEADERSHIP AND SERVICE

Senior Leadership Council Member, LMU (Aug 2012-May 2013)

  • Served as a representative from the top 10% of the senior class and partook in the organization of graduation-related happenings on campus

 

Volunteer, Free Arts, Los Angeles County (Jan 2012-May 2012)

  • Lead creative art sessions for at-risk children in Los Angeles County courthouses

 

Philanthropy Chairwoman, Delta Delta Delta, LMU  (Jun 2010-May 2011)

  • Organized the fundraising of $17,600 for St. Jude Children’s Hospital through large and small scale philanthropic events
  • Collaborated with other university leaders from across the nation at St. Jude Children’s Hospital in Memphis, Tennessee to construct nation-wide fundraising tactics and campaigns

 

SKILLS

Web design and analytics: Parsely, Omniture, Simple Reach, Shareablee, Social Flow, Buffer, WordPress, Adobe Creative Suite (Premiere, Photoshop, InDesign, Muse), Salesforce, Office 365, Excel.

Other: Proficient French